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China’s growing E-commerce hitting the countryside: Nongcun Taobao

China is not only the world’s biggest Internet nation in terms of absolute numbers of Internet users, it is also a huge market for e-commerce. According to Nielsen there are 380 million online shoppers and online sales contribute to 11% of total retail sales. The spread of smartphones is helping this trend, and in 2015 71% of urban online shopper … Continue reading

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